Max Bidding: Enter your max bid at any time. If a previous max bid exists of a lesser amount, it will jump to the lower amount, then bid in your place one bid more to put your bid in the lead. If a max bid is already entered of the same amount, it will jump to that max bid and the lead is given to whichever bid was entered first (by seniority). You will know that you are the leading bidder if the screen for your item is outlined in GREEN. If your bid jumped to your max and you are still not in the lead due to someone else's max bid the screen for that item will be outlined in RED. Auction Company is not responsible for any user’s misinterpretation of the max bidding feature.